Some stereotypes are true. Men like V8s. Women like I4s. According to the third annual demographic study by TrueCar.comon the car buying habits of the sexes, men continue to fixate on size while women care about efficiency and price.
Men, as expected, dominated the exotic brands with Ferrari sales being fueled by the most testosterone – 92.5 percent of buyers being male. Bentley was the No. 2 brand with 83.4 percent of its buyers being male and Maserati having 82.8 percent male buyers.
“The price point for many of the cars and crossovers women buyers wanted started at or below $25,000, while men tended to spend more money for their vehicles,” said Kristen Andersson, TrueCar.com senior analyst in a news release. Furthermore, women focused on smaller and more fuel efficient vehicles while men gravitated toward fast exotic cars, big pickups or SUVs.
Indeed. The No. 1 car purchased by the highest majority of men was the Porsche 911. The car with the highest percentage of women buyers was the Volvo S40, with 57.9 percent of the customers buying it being female.